ABRA
Manifesto
We believe in fashion, beauty, and the people behind it.
MODEL CRISTINA COLESNIC
UNITED KINGDOM
WHAT WE DO
We connect creative people and brands, so that encounters can lead to new opportunities.
ABRA brings together people who want to make a difference.
We are an independent fashion and beauty magazine. We showcase creative people, tell their stories, and bring their work to a wider audience.
This allows models, photographers, artists and brands to discover each other, make contacts and realize new ideas together.
Because visibility leads to encounters. And encounters lead to new opportunities.
TELL YOUR STORY - BE DISCOVERED
ABRA MARKET ENTRY AUGUST 2023
01 · OUR ATTITUDE
No face without a story.
Behind every image is a person with ideas, experiences, and ambitions. ABRA gives these people space – in the magazine, in editorial stories, and in digital portraits.
We're not exclusively looking for established names. We're also interested in new faces, independent creatives, and work that offers a unique perspective.
02 · EDITORIAL PRINCIPLES
What we stand for.
01
DISCOVERY
We discover talents and relevant developments – with curiosity and editorial judgment.
02
PERSONALITY
We showcase personality instead of interchangeable images and give stories a voice.
03
PERSPECTIVE
We look at fashion and beauty critically, openly and from different perspectives.
04
CONNECTION
We look at fashion and beauty critically, openly and from different perspectives.
03 · SWITZERLAND · EUROPE · BEYOND
Europe is our stage.
Our roots are in Switzerland. Our vision extends to Paris, Milan, Berlin, Vienna, and far beyond. We explore new perspectives in fashion, beauty, photography, and creative culture.
In STORIES we tell the stories that move people. In DISCOVER we reveal the people behind these works. With The week, edited. we contextualize relevant industry developments.
MODEL LAURIN BASSLER
SWITZERLAND
04 · THE ABRA UNIVERSE
Your options.
Our platform.
Whether you want to read stories, present your work, develop yourself further, or become part of an editorial brand world as a company – find the right access point.
05 · EDITORIAL INTEGRITY
Independence creates trust.
Editorial discoveries are not for sale. We distinguish between open submissions, editorial selection, and paid services. Commercial content and partnerships are clearly treated as such.
We don't promise commissions or specific reach. We promise meticulous work, transparent terms, and respect for people, images, and copyright.
06 · GOOD TO KNOW
What ABRA stands for.
And how you participate.
GOOD TO KNOW
Questions before booking.
Is submission free? — Yes. A regular submission is free. The editorial team decides independently on publication; there is no guarantee of acceptance.
Can I book a webtorial or additional visibility? — Yes. Webtorials and Visibility+ offer independent, clearly defined services for creative professionals. Paid visibility is distinct from an independent editorial award.
How can companies collaborate with ABRA? – Through ABRA Partnerships 2027. Companies can request relevant documentation on brand presence and collaboration opportunities.
Which creative fields are welcome? — Models, photographers, fashion designers, makeup artists, designers, and other artists are welcome—the work itself, its quality, and the narrative perspective are crucial.